United States: In the USA, about 430,000 music cassettes were sold in 2023, which is a fivefold increase compared to 2013.–
Taylor Swift, Beyoncé, Billie Eilish & Co. love the music cassette.
In today's music world, vintage formats like vinyl records and music cassettes are making a remarkable comeback. Especially Generation Z shows a growing interest in these analog media. Retro-loving young people have significantly contributed to the revival of vinyl records, with albums by artists like Taylor Swift, Beyoncé, and Billie Eilish being particularly in demand. Experts predict that vinyl sales could reach a billion US dollars by the end of the year.
At the same time, music cassettes are also gaining popularity. In 2023, about 136,000 cassettes were sold in the UK, with Olivia Rodrigo's album 'GUTS' leading the pack with 8,500 copies sold. In the USA, 430,000 cassettes were sold in the same year, which is a fivefold increase compared to 2013. Interestingly, many young buyers own cassettes but often lack playback devices, making the cassettes sought-after collector's items.
This revival of analog formats reflects a general desire for tangible music media, which is growing in an increasingly digital world. The physical presence and nostalgic value of these media offer music lovers a deeper connection to music history and its artists.
The revival of vinyl records and cassette tapes is gaining popularity worldwide, with Generation Z playing a significant role in this trend.
Vinyl records:
- United States: The USA leads the list of countries with the most record stores, with over 2,700 record shops. Statista
- Germany: Germany is also seeing a significant increase in vinyl sales. In 2023, around 4.6 million records were sold, which is an increase of about 300,000 units compared to the previous year. Statista
- France: Between 2016 and 2021, the sales figures and revenues from vinyl in France tripled. In 2023, 5.5 million records were sold there. Wikipedia, the free encyclopedia
- Brazil: In 2023, revenue from vinyl records rose by 136% and surpassed all other physical formats. Wikipedia, the free encyclopedia
Music cassettes:
- United States: In the USA, about 430,000 music cassettes were sold in 2023, which is a fivefold increase compared to 2013. New York Post
- United Kingdom: In 2023, around 136,000 cassettes were sold in the United Kingdom, with Olivia Rodrigo's album 'GUTS' leading with 8,500 copies sold. New York Post
This global trend shows that the demand for analog music formats is growing in various countries and continents, with Generation Z being a driving force behind this revival.
In recent years, several prominent artists have released their music again on music cassettes. For example, world stars like Justin Bieber and Taylor Swift have released their albums on cassette. German artists like Casper have also embraced this format.
The production of music cassettes is handled by various specialized manufacturers. In Germany, for example, T.A.P.E. Muzik is a well-known producer that has seen an increase in sales.
Wikipedia - The free encyclopedia Another provider is neophon, which has been cooperating with one of the largest cassette manufacturers since January 2021 and has over 20 years of experience in the professional production of audio cassettes.
Neophone Additionally, companies like RTM (Recording The Masters) and ATR Magnetics have specialized in the production of compact cassettes.
This revival of the cassette reflects the ongoing interest in physical music formats, both among artists and listeners.
